MiraQ Commerce: Smarter Shopping, Simpler Ordering
From Traditional Search to Conversational Shopping — How MiraQ Commerce Helped Transform an E-commerce Experience
A leading US-based tile company had a strong e-commerce presence, giving customers the convenience of browsing and purchasing tiles online.
But as the product catalog grew, so did the challenge of helping customers find exactly what they were looking for.
The Challenge: Finding the Right Product Wasn’t Always Easy
Customers were used to the traditional e-commerce experience: type a keyword, apply filters, browse through results, open product pages, and repeat the process until they found the right option.
That works — until customers have more specific questions.
For the business, this meant more friction in the buying journey and more repetitive questions reaching the customer support team.
They wanted an easier way to:
- Find tiles based on their specific requirements
- Search using natural, conversational questions
- Compare and understand different products
- Get accurate product information quickly
- Check order details and purchase history
- Reorder products they had purchased before
- Place bulk orders without going through a lengthy process
- Get quick answers about shipping, policies, and products
The Solution: MiraQ Commerce
The company introduced MiraQ Commerce, an AI-powered digital concierge built to make online shopping more natural and convenient.
Instead of making customers figure out the right keywords or work their way through multiple filters, MiraQ Commerce understands what the customer actually means.
MiraQ Commerce understands the request and helps customers get to the right product, information, or action faster.
Customers can simply ask:
💬 “Show me light-colored tiles suitable for a modern bathroom.”
💬 “Which tiles are similar to the ones I purchased last time?”
💬 “Where is my order?”
💬 “Show me my previous orders.”
💬 “I want to reorder the tiles I bought earlier.”
💬 “I need a bulk quantity for a large project.”
Beyond Product Search
MiraQ Commerce doesn’t stop at helping customers find a product. It stays with them throughout the buying journey — from the first question to the final order and everything in between.
- Discover Products — Customers can describe what they’re looking for in their own words and quickly find relevant products.
- Explore Product Details — Get specifications, features, and other product information without jumping between pages.
- Place Bulk Orders — Make large-volume purchases faster and far less complicated.
- Reorder with Ease — Quickly find previously purchased products and place repeat orders.
- Check Order History — Access past purchases whenever they need to refer back to them.
- Track Orders — Get order updates directly through the conversation, without having to search around the website.
- Get Instant Answers — Ask questions about products, shipping, policies, or anything else related to the purchase — and get a quick, relevant response.
A Smarter Way to Shop
The traditional Search → Filter → Browse → Decide → Order journey becomes much more natural:
Ask → Discover → Decide → Order
And when it comes to larger purchases, Bulk Orders & Analytics help simplify high-volume buying while giving the business valuable visibility into customer interests, product demand, and purchasing patterns.
The experience feels less like navigating a website and more like having a knowledgeable sales assistant available whenever the customer needs one.
For the business, that means fewer repetitive support queries, a smoother buying journey, and more opportunities to improve engagement, conversions, and customer relationships.
Your e-commerce store already has the products and information customers need. MiraQ Commerce makes it easier to find, understand, and act on — simply by asking.