Miraq Commerce - Smarter Shopping, Simpler Ordering – Without the Search Bar Struggles
A Leading U.S. Tile Brand with a Growing Digital Footprint
Here’s the thing about online shopping: we’ve all been there. You know what you want. You can almost see it in your head. But trying to describe that to a search bar? Total nightmare.
That was exactly the problem for a major U.S. tile company. They had the traffic, the sleek site, and a catalog that went on for days. But their customers? They were getting lost.
The big issue wasn’t the products. It was the *finding* part.
The Core Challenges
When “Search and Filter” Turns into “Search and Frustrate”
Picture the old way of doing things: you type a keyword, squint at filters, click through five pages, open fifteen tabs, and then—maybe—you land on something decent. Rinse and repeat. It’s exhausting. And if you had a specific question? Forget about it. You either gave up or called support, which meant the business was drowning in the same repetitive questions day in and day out.
The team knew they had to fix the friction. They needed a way for shoppers to just… ask. Naturally. Like they were talking to a human. Things like:
- – “Show me light-colored tiles that won’t look dated in a modern bathroom.”
- – “Hey, what did I order six months ago? I need more of that.”
- – “Can I just reorder the same ones?”
- – “I’ve got a massive renovation—how do I buy in bulk without pulling my hair out?”
- – “Where’s my stuff?”
- – “What’s the shipping policy again?”
So they brought in MiraQ Commerce.
The Solution
Think of it as a digital concierge, but without the stuffy attitude. It doesn’t make you guess the right keywords or wrestle with dropdown menus. You just speak naturally—or type casually—and it actually *gets* what you mean.
For example, a customer types: *“I need tiles like the ones I bought for my kitchen backsplash last year.”* MiraQ doesn’t freeze. It digs into the order history, pulls up the product, and says, “Right here. Want to reorder?”
But here’s where it gets good: it doesn’t bail on you after the product page loads.
It sticks around for the whole ride.
Beyond Search – The Full Buying Journey
MiraQ Commerce doesn’t stop at helping customers find a product. It stays with them throughout the buying journey — from the first question to the final order and everything in between.
- Product discovery becomes a conversation, not a scavenger hunt.
- Details pop up instantly—no clicking around to find the spec sheet.
- Bulk orders? Done in minutes instead of hours.
- Reorder is literally two clicks.
- Order history and tracking are available right there in the chat. No digging through emails.
- And for the random questions—shipping, returns, weird policy fine print—you get a straight answer on the spot.
The New Shopping Flow
The old journey used to be: Search → Filter → Browse → Decide → Order. Which is fine, if you have the patience of a monk.
Now it’s simpler: Ask → Discover → Decide → Order.
That’s it.
And for the business itself? The payoff is huge. Fewer support tickets. Shorter sales cycles. Happier customers who actually come back. Plus, they get a behind-the-scenes look at what people are really asking for—which is pure gold for inventory and marketing.
At the end of the day, your store already has all the right products and all the right info. MiraQ Commerce just makes it effortless to get to it. No hoops. No guesswork. Just ask, and go.
Your e-commerce store already has the products and information customers need. MiraQ Commerce makes it easier to find, understand, and act on — simply by asking.